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Positive Outcomes

  /  2019 Sept - Dec   /  Black Friday – Using POS Reports To Think Strategically

If you're going to discount, you may as well discount stock that isn’t moving anyway

Andrew Paulett

We’ve all just gone through the Black Friday/Cyber Monday experience. It’s crazy and one of the biggest sale events of the year.

You may have offered:

• A storewide sale
• Special ‘Black Friday Meal Deal’ even a
• ‘Have a beer on us for all that hard shopping’ offer

Black Friday Promo

Whatever your Black Friday/Cyber Monday deal of choice was, we had a few strategic thinkers amongst our customers – which we loved and happy to share their experience.

One of our customers runs a Pro Shop in the Golf Club.

The idea for the Pro Shop was to use the “Black Friday” hype to really review and drill down on the products that were not big sellers for the year and offer specials on the “50 least sold products”. If you are going to discount, you may as well discount stock that isn’t moving anyway.


To help them work out what these products included, they viewed the SwiftPOS report called the “Top-Bottom Selling Items Report”


Moving stock was the name of the game

and the ‘Top-Bottom Selling Items Report’ from the SwiftPOS was the tool to get them the data they need.

Let’s talk report specifics and features:

Top-Bottom Selling Items Report can be broken into three (very different) criteria:

1. Dollar Value
2. Quantity Sold
3. Gross Profit

Moreover, the report can be the:

1. 50 Top Selling Products by Dollar Value Qty Sold or GP
2. 50 Bottom Selling Products by Dollar Value, Qty Sold or GP

What this means is using this kind of report not only during the Black Friday sales but anytime when you want to analyse how your business is tracking.

Here is a sample of the report

If you would like to demonstration on not only this report, but SwiftPOS as a whole, please don’t hesitate to get in contact with our sales team at [email protected] or call (03) 9852 3330.